From the director of Helvetica comes Objectified, a new film about manufactured objects and the people who design them. Some inspirational words from an interview with industrial designer Dieter Rams:
Good design is innovative.Good design makes a product useful.Good design is aesthetic.Good design makes a product understandable.Good design is unobtrusive.Good design is honest.Good design is long-lasting.Good design is thorough down to the last detail.Good design is environmentally friendly.Good design is as little design as possible.
