Above is the new logo I created for Fulcrum Group, an HR consulting company in Alberta. The objective was to create a clean, contemporary logo that instilled solidarity, professionalism and approachability. (N.B.: A fulcum is the point on which a lever rests / pivots, or, a thing that plays a central or essential role in an activity, event, or situation.) Below are a few of the preliminary mockups to give an idea of the logo's progression.
Thanks Gary, and best of luck with Fulcrum!
