Brilliant words of advice of Adrian Shaughnessy, via Tobias Bergdahl:
- There's no such thing as bad clients. Only bad designers.
- The best way to become a better graphic designer is to become a client.
- If we want to educate our clients about design, we must first educate our self about our clients.
- If we want to make money as a graphic designer, we must concentrate on the work, not the money.
- For graphic designers, processing verbal skills is as important as processing good visual skills.
- Most ideas fail, not because they are bad ideas, but because they are badly presented.
- Designers who use the argument "I know best because I am a professional" are usually unprofessional designers.
- We often imagine that all the good projects go to other people. Not so. In fact, nearly all jobs start off as neither good nor bad.
- The best way to self-promote is to avoid talking about yourself.
- A designer's brain is capable of much more than making things look pretty.
- If we believe in nothing, then our clients will have no reason to believe in us.
- Designers often image that they need to be embedded with the clients, but there are advantages in being an outsider.
