"Even as a recalcitrant teenager I sensed graphic design's emotive potency. I didn't even know there was such a thing as graphic design, but I lovingly copied lettering from album covers, magazines, cereal boxes and comic books. I didn't copy other elements; only the lettering. I liked the way the particular letterforms gave words added meaning. I noticed the same words in a different typeface were not necessarily as beguiling."
-Adrian Shaughnessy