I am over-the-moon happy with this campaign I've been seeing in Toronto by peopleforgood.ca
From their website:
We’re People for Good. And our goal is to make the world a better place, one good deed at a time. It may sound ambitious but it’s easier than you’d think. In fact, you could help make the world a better place right now. Just by doing something nice for someone. Rest assured, we’re not asking for money, we just want you to donate a little generosity.They have also started compiling a list of good ideas for good deeds that include:
1. Mow your neighbour's lawn2. Instead of an email, send a handwritten note.3. Call your mother4. Bring home flowers.5. Make cookies for your neighbours6. Do a chore, even if it's not your turn.7. Give up the remote8. Make breakfast for the household9. Go say hello to your neighbour.10. Shovel an elderly person's driveway.
I will keep my eyes out for more posters and billboards, and try to find out more about the people who created this. In the meantime, let's spread the word and make the world more awesome!
Update (07 Aug 11): The Globe and Mail reports that "The creative was spearheaded by Zak Mroueh and his Toronto ad shop Zulu Alpha Kilo, while the heavy presence of the ads was orchestrated by Mark Sherman, the executive chairman of the Montreal-based media agency Media Experts."