12 paradoxes of graphic design

Brilliant words of advice of Adrian Shaughnessy, via Tobias Bergdahl:
  1. There's no such thing as bad clients. Only bad designers.
  2. The best way to become a better graphic designer is to become a client.
  3. If we want to educate our clients about design, we must first educate our self about our clients.
  4. If we want to make money as a graphic designer, we must concentrate on the work, not the money.
  5. For graphic designers, processing verbal skills is as important as processing good visual skills.
  6. Most ideas fail, not because they are bad ideas, but because they are badly presented.
  7. Designers who use the argument "I know best because I am a professional" are usually unprofessional designers.
  8. We often imagine that all the good projects go to other people. Not so. In fact, nearly all jobs start off as neither good nor bad.
  9. The best way to self-promote is to avoid talking about yourself.
  10. A designer's brain is capable of much more than making things look pretty.
  11. If we believe in nothing, then our clients will have no reason to believe in us.
  12. Designers often image that they need to be embedded with the clients, but there are advantages in being an outsider.